Problem: Go out and experience something new, then create a branding system with relevent objects for your experience.
Solution: I chose to do glassblowing. Prior to my experience all I really knew was that it was a lost art today but has roots to ancient history. After my experience I understood the long process that it takes to make a simple glass cup. The artists I worked with were goofy and corky which I incorporated in my project through the copy in the booklet and timeline. I chose to have a rustic theme as well to refelct the industrial glassblowing studio I visited. Each piece I included has a connection to either my experience or the history of glassblowing.